In today’s work world, leaders need to define their areas of expertise—and stand out. I’m seeing a growing trend for individuals who are creating their own niche inside their organizations. By doing so, they are standing out as thought leaders; pioneers and advocates on particular topics, which builds their visibility, their reputation as experts, and attracts opportunities inside and outside their company.
As Daniel W. Rasmus writes, for Fast Company, “Amid the cacophony of corporate voices, those found to be additive to the dialogue, rather than distracting, can be considered thought leaders.” These thought leaders have become known for something—hopefully a passion of theirs—and this perception of them helps open doors, and provides career and job security.
“The best thought leadership helps people in an industry, or more likely, in a role within an industry, do something better or gain insight that helps them better understand their market or their job,” writes Rasmus.
I’ve been following, interviewing, and coaching internal thought leaders for a long time now and realize there are common strategies that make these leaders successful. Employing these strategies in your own life can help you ascend to the next level in your career, and become a leader yourself. “Becoming a thought leader isn’t just a process. It requires a passion for and a commitment to spreading ideas that can help others,” states Ned Ward, vice president of Sterns & Associates, in an interview with says Inc. editor-at-large Leigh Buchanan.
“Thought leadership is commonly discussed in the business world, and to the average person, it may sound like another annoying corporate buzzword,” says Nicole Fallon, of Business News Daily. “But behind the jargon is the honest and admirable ambition of being viewed as a credible industry expert, one who cuts through the “noise” and offers something worth listening to.”
How You Can Become a Thought Leader
You may be wondering how you can become a thought leader. You’re in luck. I’m sharing these special secrets in a webinar on February 9th at 11 am PST/noon MST / 2 pm EST for 60 minutes. This webinar will analyze those who have successfully become thought leaders in their organizations. It will also deliver a step-by-step guide to creating a plan for your own thought leadership.
During my webinar you will:
- Decide on your thought leadership topic
- Design messaging and create a brand for your subject
- Develop a step by step plan to launch your own thought leadership campaign
- Learn how to expand and sustain your thought leadership reach both inside and outside your company and your professional networks.
- Discover how to leverage your network to support your topic
After this information-packed, one-hour session you’ll leave with:
- A topic of focus, passion
- Clear branding and messaging around your topic
- A plan for creating broader visibility for you and your subject
- Unique ways to promote yourself and your topic
- Ways to speak, write and use social media to promote your topic
What do you want to be known for? How high do you want to climb in your career? The thought leadership tips and coaching you will receive in my webinar will help you answer those questions—and more.
Remember, being perceived as a thought leader is an excellent form of career insurance; one that will open doors to new levels of professional opportunities and job satisfaction. Join us for my thought leadership webinar on February 9th at 11 am PST/noon MST / 2 pm EST. Register today!
Header Image: Wesley Fryer, CC 2.0
ABOUT THE AUTHOR
Melissa Lamson is the CEO of Lamson Consulting, Founder of the highly popular leadership program for women, Advancement Strategies for Women, and creator of award-winning management programs for SpaceX, LinkedIn, and SAP. As an author, consultant, and speaker, Melissa accelerates the business expansion goals of today’s most successful companies by developing a global mindset, refining leadership skills, and bridging cross-cultural communication. More About Melissa Lamson