Global Leadership Blog

Successful Global Selling!

1) Start with global partners who speak the same language, literally. It can be easier to do business with those who speak your language. Until you get your feet wet in the global business world, you’ll at least have the same words for legal and financial considerations in the partnership. After some quick wins, you’ll feel comfortable branching out to other cultures, countries and languages.

2) Use the web and beef up your SEO strategy. A company’s virtual global reach is gravely underestimated. Maximize your key-words and push regular information out about your products. Let your international business partners find you first. Use Twitter, Linkedin and other social media platforms popular around the world to reach your possible clientele.

3) Ensure payments are secure. As much as we’d like to trust the world, people get funny about money. Use secure systems like Paypal or Western Union to transfer payments and ensure everyone feels good about the deal.

4) Analyze the demand for local products. There are great market research firms out there, partner with a few to find out potential demand for your product. Use Twitter to run your own market research and find out with the needs are in a specific country.

5) Attend international trade shows. If you prefer to go old-school or your product has a specific niche, reach customers directly at a trade show, they’re still very popular in many markets. But don’t go and just sit there all day. Talk to everyone, bring them into your booth, demo your product, and socialize at night.

6) Learn the cultural expectations of your potential customers. Very important to understand how it works abroad. Greetings, socializing, dress, presentations, negotiations, and decision-making are completely different from Sweden to China. Make sure you’re prepared!

For more on how to be successful globally, contact: *protected email*

Melissa Lamson

About The Author

Melissa Lamson, Founder and President of Lamson Consulting, is an author, consultant, and speaker who accelerates the business expansion goals of today’s most successful companies by developing global mindset, refining leadership skills, and bridging cross cultural communication. More About Melissa Lamson

PRIVACY POLICY

What information do we collect?

We collect information from you when you place an order, subscribe to our newsletter, respond to a survey or fill out a form.
When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously.

Like most websites, we use cookies and/or web beacons to enhance your experience, gather general visitor information, and track visits to our website. Please refer to the ‘do we use cookies?’ section below for information about cookies and how we use them.


What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

 

. To personalize your experience (your information helps us to better respond to your individual needs)
. To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
. To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
. To process transactions . Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
. To administer a contest, promotion, survey or other site feature
. To send periodic emails

 

The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information.
We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone.


Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


Your Consent

By using our site, you consent to our privacy policy.


Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.


Contacting Us

If there are any questions regarding this privacy policy you may contact us via moc.l1532208288iamg@1532208288CLLgn1532208288itlus1532208288noCno1532208288smaL1532208288.