Resources

Books

Learning to Manage Well in a Complex Business Environment

Most managers already know that cultural differences are important when they’re dealing with business partners from other countries. They understand that the current business environment is increasingly global. What today’s managers don’t fully get is that they must learn and use global management skills in every interaction they have.

Why European Companies Fail and How to Succeed

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.

How Female Leaders Can Take Charge of Their Own Careers

Women hold 85% of the buying power globally, make up over 50% of the workforce, and there are three times as many female-owned start-ups as male-owned. Yet, there are still barriers to women who want to rise to the top of today’s most successful corporations. Some of these are external, but many are in control of women themselves. We need to accept that there are differences between the genders and that we can leverage those differences for the benefit of the business at hand. Women are good at building relationships and leading with compassion; men are more focused in their communication style and can let criticism roll off them. These aren’t just stereotypes, but qualities that companies can profit from to create innovation and meet the demands of today’s diverse marketplace.