Gain a competitive advantage, increase profits, and improve your human footprint by developing a global mindset.
Emerging economies are becoming a major channel for new customers and investors, as well as employees. To compete and differentiate themselves in varying and new environments companies and their workforce have to develop a global mindset. Cultural sensitivity and the capacity to collaborate on global assignments is an important step to evolving as a leader, but it must be backed up by a commitment to develop a corporate culture that considers the needs stakeholders around the world.
Developing a global mindset is also crucial for understanding that today’s incoming workforce cares about making money and being individually successful, but they also care about the world. Concepts such as global corporate citizenship will become more important and companies will need to consider the footprint of their businesses in the communities in which they operate.
3 Steps to Global Corporate Social Responsibility
1) Look for charities which support the global communities in which your company operates.
2) Ask the local workforce what pressures their communities face and if there’s something the company can do to help.
3) Form a task force to assess the quality of the work environment, analyze findings, and begin to change the culture as needed.