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Global Business

8 Steps to Expand Your Customer Base Globally (As Featured in Inc.)

With more than 70 percent of the world’s purchasing and more than 95 percent of the world’s consumers outside the U.S, going global is worth the risk.

Still, the allure of the unknown is littered with traps that can take down an organization if it isn’t careful. When I expanded to Germany, I tapped into my current clients with offices abroad who made key introductions that allowed me to lay a foundation internationally.

Leveraging the contacts and experiences I already had was an important step in growth.

Another way to expand your customer base globally is to do your homework:

Before doing anything, you need to assess the market potential in the particular areas of the world that you’re interested in expanding to. So, talk to people who have done it before and learn from their mistakes.

Reach out to ex-patriates who have spent time in those countries and ask about their challenges. Then carve out what customer base makes sense for you logistically and culturally.

To learn about the other seven steps, please click here to read the entire article!

 

Global Business

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Melissa Lamson

About The Author

Melissa Lamson, Founder and President of Lamson Consulting, is an author, consultant, and speaker who accelerates the business expansion goals of today’s most successful companies by developing global mindset, refining leadership skills, and bridging cross cultural communication.
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