Global Leadership Blog

5 Things You Need to Know Before Doing Business in Europe (As Featured in Inc.)

European BusinessThere are 5 principles executives need to understand before doing business in Europe.

For example, one of my recommendations is it’s what you know, not who you know:

A European will measure your worth by how much you know about current events, the world, and historical happenings. A good businessperson is well educated, intellectual and able to discuss topics of the day.

Inform yourself before you go abroad so you can speak to the context you’re in. More importantly, bring something new to the table–don’t just repeat the latest headlines. Europeans value knowledge, and you’ll impress them greatly if they walk away feeling they learned something, even if it has nothing to do with the business at hand.

To learn about the other four principles, please click here to read the entire article!

 

European Business

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Melissa Lamson

About The Author

Melissa Lamson, Founder and President of Lamson Consulting, is an author, consultant, and speaker who accelerates the business expansion goals of today’s most successful companies by developing global mindset, refining leadership skills, and bridging cross cultural communication.
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