For example, one of my recommendations is it’s what you know, not who you know:
A European will measure your worth by how much you know about current events, the world, and historical happenings. A good businessperson is well educated, intellectual and able to discuss topics of the day.
Inform yourself before you go abroad so you can speak to the context you’re in. More importantly, bring something new to the table–don’t just repeat the latest headlines. Europeans value knowledge, and you’ll impress them greatly if they walk away feeling they learned something, even if it has nothing to do with the business at hand.
To learn about the other four principles, please click here to read the entire article!
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