There’s no doubt that global business is the shape of the future. We live in a world where nearly all high-growth companies work across multiple time zones and in diverse cultural contexts. But the truth is that even experienced business leaders can sometimes get caught up in the small contextual differences of working across different regions and cultures. The solution: paying attention to little details that can ensure potential business deals – and new professional relationships – go smoothly.
Consider adopting the below tips to make next year’s global ventures your most successful yet.
1) When speaking about the particular way something’s done in business, add “…in this country or in country X” at the end of your sentence. This will help remind you and others that it may not work the same way in other countries, and could, in fact, function quite differently. This will also let your colleagues from other countries know you’re aware that their experiences, assumptions and values might differ from your own.
2) Remember to set the right time zones in your calendar. Also consider alternating meetings times to make it convenient for all attendees. Having a meeting at three in the morning might not be ideal for you, but neither is making your colleagues in different parts of the world stay late at the office. (Sometimes it’s the 1 or 2 hour time zone differences that cause the most confusion!)
3) If you’re working in a new, specific, region of the world, get online and memorize five facts about that country or culture. When interacting with colleagues or business partners, use those facts as ice-breakers. In new sales or vendor meetings, you’ll be seen as credible. And by showing an effort to learn about their culture, you’ll gain respect and show genuine interest in your new associates.
4) Make a resolution when traveling to global locations that you’ll act like an anthropologist and discover new places, people and things. Don’t just rely on tourism books; ask locals to show you around and view sight-seeing as an opportunity to support your business dealings. Just like a real anthropologist would, pay attention to the local communication style and values, the holidays people celebrate and why. You’ll develop deeper relationships with your business contacts and acquire a more nuanced understanding of their backgrounds.
5) Seek out global news sources, read books set in other countries, and watch international films. Most importantly, share your experiences with family, friends and co-workers. It will get them excited to learn more about the world. People exposed to distant cultures and new ideas tend to appreciate the importance of a global mindset.
6) Ensure everyone contributes to meetings by adopting communication best practices that account for different styles, personalities and cultures. Some like to talk a lot, others not so much, but everyone wants to feel their opinion is valued.
7) Study cross cultural theory to teach yourself about cultural diversity. There are four main cultural dimensions that I propose in my book, that cause the most difficulties in multicultural teamwork. To see my convenient tool, the 4D Culture Model, check out my book, The New Global Manager.
These tips may sound simple, but I promise they will go a long way toward helping you foster positive and lasting professional relationships in global environments. Finally, remember that developing global mindset isn’t only a business benefit; the growth and enrichment that comes with cross-cultural experiences can be as personally rewarding as it is professionally.