#Cultural Transformation Tweet
Business Advice on Agility and Communication Across Cultures

Paperback book by Melissa Lamson

#CULTURAL TRANSFORMATION TWEET is a compilation of cutting-edge advice from Melissa and from other top global business leaders skilled in cultural communication, cultural agility, and change management. If you lead cultural transformation and global business initiatives in your company or have ever been called upon to drive a change process, then this is a vital handbook to support your success.

Table of Contents
Section I: Cultural Transformation?: How It Works
Section II: Developing Cultural Agility: The Key to Transformation
Section III: The Role of a Leader in Cultural Transformation
Section IV: Transforming Our Communication Across Cultures
Section V: Sustaining Cultural Transformation

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No Such Thing As Small Talk:
7 Keys to Understanding German Business Culture

Paperback book by Melissa Lamson

Culture plays a primary role in business negotiations, marketing, and customer relationship management. If you plan to do business with Germany–whether your company has gone through a merger, you have German customers, colleagues or business partners this book will help you will create mutual trust and understanding across diverse cultural perspectives and ensure your cooperation with Germany is successful.

Table of Contents
Chapter 1 – Big Talk, Myths & Status Symbols
Chapter 2 – Key #1: Seriousness Is a Virtue
Chapter 3 – Key #2: Be Reliable
Chapter 4 – Key #3: The Train Comes at 8:52 a.m.
Chapter 5 – Key #4: We Think the Opposite
Chapter 6 – Key #5: Email Builds Relationship
Chapter 7 – Key #6: “I need it yesterday” Doesn’t Motivate
Chapter 8 – Key #7: Directness Doesn’t Hurt
Chapter 9 – Stuff People Ask (FAQs)
Chapter 10 – Don’t Forget to Have Fun

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Successful US Market Entry:
Culture, Strategy, & Practice

(German & English versions)

Many European companies fail to be successful in the US because they simply don’t understand how the American market works. Perceived similarities between Europeans and Americans often lead to the conclusion “We are the same!” In reality, business processes, decision-making, management-style and especially buying behavior are fundamentally different. Mistaking our common customs and shared history for a similar approach to business shows a lack of cultural awareness that can lead to an unsuccessful go-to-market strategy. Through current research, qualitative interviews with European managers, and a thorough strategy-to-deployment analysis, this book will explore reasons for failure in the US market and propose a step-by-step methodology to guarantee successful market entry!

Table of Contents
1.Understanding the impact of culture on business
2.Your company’s value proposition
3.Market Definition & Exploration
4.Determining the organization’s cultural fit
5.If You’re Ready to Go to the US – Key strategic steps
6.You’re There! – Sustaining your business investment

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German version:
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A World Book of Values
Culture, Strategy, & Practice

by Patrik Somers & Kate Stephenson

A World Book of Values, conceptualized by Patrik Somers and Kate Stephenson features 254 contributing co-authors, including Melissa Lamson. Representing 28 countries, all 384 essays in this book will show you how values are present and in everything we do. We need them to operate in life, for relationships, and progress our organizations. Author and editor, Patrik Somers calls A World Book of Values, “A worldwide project that supports the global movement of transformation in this ‘era of consciousness’. It’s an instrument of inspiration for our daily lives: where values are lived, happiness happens and achievement is without limits. When you believe it, you can see it and create it. A value a day keeps evolution in play…”

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