Global Leadership Blog

Cross Cultural Tips for Expanding to Singapore


This blog post was written by Grace Clapham, Creative Entrepreneur | Co-Founder Secret {W} Business | Co-Organiser Creative Mornings Singapore

All eyes are on Asia at the moment and where better to look across the waters than to Singapore. This little red dot is making its mark on the cross cultural entrepreneurial world just as much as it has in the banking and finance world. An article by Business Insider earlier this year ranked Singapore 7th for ease of business sitting alongside cultural hubs such as London, New York and San Francisco.

Although it’s easy doing business in Singapore, there are definitely some key insights that can help you along the way when setting up or expanding into Singapore. Situated in the heart of South East Asia, building your business within Singapore requires credibility and relationship management to further build trust. As with many other cities within Asia, trust is essential and every interaction big or small can make or break your chances. The cultural foundations of many Asian cities are built on long lasting relationships, not just on a business level but on a personal level. Meeting new people in different sectors and positions within businesses and institutions comes easily, with many people open to meeting and connecting with new arrivals. It’s turning these exciting first few cross cultural encounters into lasting ventures which requires that little extra relationship nous and more than a good nose for the market.

Some key pointers:

Seek to understand: a melting pot of cultures, it’s necessary to try and understand the variety of cultures within Singapore. There is more than what meets the eye so don’t jump to conclusions early on and be assertive when interacting with new people.

Relationships are essential: It doesn’t happen over night, you need to earn them. Build cross cultural relationships with individuals on all levels. Most of the time personal relationships are more important and will help you grow and sustain your business in the long term.

Be respectful and considerate: Don’t impose your ideals; be humble and considerate of cultural differences. Remember you’re entering a city that is not your hometown and in Asia respect is of utmost importance.

Keep an open-mind: Be open to different cross cultural business ethics and interactions in various social settings. Sometimes the most understated individuals are the most influential.

Establish yourself within the community – look at all avenues and groups you can connect with. Don’t just mix in with the expat community, integrate yourself within the local multicultural community.

Be Patient: Decisions are not made on the spot, it takes time but it’s all worth it in the end. You’ll most definitely meet with people twice, three times or more before there’s any progress in business dealings. It’s not about being first in and sealing the deal.

Build Trust: everything you do and all the relationships you build in the end are necessary to creating trust. As they say, “it takes time to build, seconds to lose and twice as long to regain again as it took to build in the first place”.

For more information, please contact:
@AGENT_GRACE | SG + 65 9228 7729 | LinkedIn

Melissa Lamson

About The Author

Melissa Lamson, Founder and President of Lamson Consulting, is an author, consultant, and speaker who accelerates the business expansion goals of today’s most successful companies by developing global mindset, refining leadership skills, and bridging cross cultural communication. More About Melissa Lamson


What information do we collect?

We collect information from you when you place an order, subscribe to our newsletter, respond to a survey or fill out a form.
When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously.

Like most websites, we use cookies and/or web beacons to enhance your experience, gather general visitor information, and track visits to our website. Please refer to the ‘do we use cookies?’ section below for information about cookies and how we use them.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:


. To personalize your experience (your information helps us to better respond to your individual needs)
. To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
. To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
. To process transactions . Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
. To administer a contest, promotion, survey or other site feature
. To send periodic emails


The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information.
We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.

Contacting Us

If there are any questions regarding this privacy policy you may contact us via moc.l1566223477iamg@1566223477CLLgn1566223477itlus1566223477noCno1566223477smaL1566223477.