Books By Melissa

#WomenAdvance: how female leaders can take charge of their own careers

by Melissa Lamson | Available in Paperback and Kindle

Melissa Lamson on #WomenAdvance will provide insights, tips, and tools to support women in their career growth and leadership goals. By being aware of external barriers, removing internal barriers, and learning how to handle complex situations with confidence, women will have more opportunity to rise to the top of any organization they choose. Read Melissa Lamson on #WomenAdvance with gusto, and devour its contents. Women, see you in the boardroom!

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#BridgingCultures: Global Knowledge For Successful Cross-Cultural Business Interaction

by Melissa Lamson |

The #BridgingCultures ebook draws upon Melissa’s extensive global business experience to provide knowledge for successful cross-cultural business interaction.

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Successful US Market Entry: Culture, Strategy, & Practice

by Melissa Lamson | Available in Hardcover and Kindle

Many European companies fail to be successful in the US because they simply don’t understand how the American market works. Perceived similarities between Europeans and Americans often lead to the conclusion “We are the same!” In reality, business processes, decision-making, management-style and especially buying behavior are fundamentally different. Mistaking our common customs and shared history for a similar approach to business shows a lack of cultural awareness that can lead to an unsuccessful go-to-market strategy. Through current research, qualitative interviews with European managers, and a thorough strategy-to-deployment analysis, this book will explore reasons for failure in the US market and propose a step-by-step methodology to guarantee successful market entry!

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#Cultural Transformation Tweet: Business Advice on Agilityand Communication Across Cultures

by Melissa Lamson | Available in Paperback and Kindle

#CULTURAL TRANSFORMATION TWEET is a compilation of cutting-edge advice from Melissa and from other top global business leaders skilled in cultural communication, cultural agility, and change management. If you lead cultural transformation and global business initiatives in your company or have ever been called upon to drive a change process, then this is a vital handbook to support your success.

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No Such Thing As Small Talk: 7 Keys to Understanding German Business Culture

by Melissa Lamson | Available in Paperback and Kindle

Culture plays a primary role in business negotiations, marketing, and customer relationship management. If you plan to do business with Germany–whether your company has gone through a merger, you have German customers, colleagues or business partners this book will help you will create mutual trust and understanding across diverse cultural perspectives and ensure your cooperation with Germany is successful.

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